Passive marketing is when an agent puts the home on the internet, they put it on the Multiple Listing Service, they may even take some professional photos but at the end of the day they are simply crossing their fingers and hoping that someone calls….. This plan fails to create the competition needed to protect the value of your home. We believe in active marketing. We time block three hours every morning and target certain areas and sources based on our clients needs, we call our extensive database of past clients and business relationships, and we call other agents searching for buyers for our listings and listings for our buyers. We don’t just wait for people to call us… We call them! And in today’s competitive environment that is the difference between selling for top dollar or not.